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Advertising communications & promotion management
by Rossiter, John R;
Percy, Larry;
Percy, Larry.
Edition: 2nd ed.Publisher: New York : McGraw-Hill Companies, 1997Availability: Copies available for loan: [HF5821 A293 1996] (3).
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Advertising and promotion:an integrated marketing communications perspective
by Belch, George E;
Belch, Michael A.
Edition: 7th.ed. Publisher: New York : McGraw-Hill, 2007Availability: Copies available for loan: [HF5823 B387 2007 ] (1).
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Integrated marketing communications in advertising and promotion
by Shimp, Terence A.
Edition: 7th.ed Publisher: Australia : Thomson South-Western, 2007Availability: Copies available for loan: [HF5415.123 S55 2007 ] (1).
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Integrated advertising promotion, and marketing communications
by Clow, Kenneth E;
Baack, Donald.
Edition: 2nd ed. Publisher: New Delhi : Prentice Hall, 2006Availability: Copies available for loan: [HF5415.123 C648 2006 ] (1). Copies available for reference: [HF5415.123 C648 2006 ] (1 ).
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Advertising and promotion : an integrated marketing communications perspective
by Belch, George E. (George Edward);
Belch, Michael A;
Belch, George E. (George Edward).
Edition: 4th ed.Publisher: Boston, Mass : Irwin/McGraw-Hill, c1998Availability: Copies available for loan: [HF5823 .B387 1998] (3), [HF5823.B387 1998 ] (1).
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Advertising, promotion, and other aspects of integrated marketing communications
by Shimp, Terence A;
Andrews, J. Craig.
Edition: NINTH EDITIONAvailability: Copies available for reference: [HF5415.123 .S54 2013] (1 ).
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Integrated marketing communications in advertising and promotion
by Shimp, Terence A.
Edition: 8th ed., International editionAvailability: Copies available for loan: [HF5415.123 .S54 2010] (1).
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Introduction to marketing communication : an integrated approach
by Burnett, John;
Moriarty, Sandra E. (Sandra Ernst).
Publisher: Upper Saddle River, N.J. : Prentice Hall, c1998Other title: Introduction to marketing communications; Marketing communications.Availability: Copies available for loan: [HF5415.123 .B87 1998] (3).
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